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ELIANA CASTAÑO

Senior UX Consultant | Product Designer | UX Strategist | AI-Augmented Design

Professional Summary

Senior UX Consultant with more than 10 years of experience helping organizations transform complex business challenges into intuitive digital products and services. Specialized in combining user research, business analysis, UX strategy and AI-assisted workflows to accelerate discovery, improve decision-making and reduce product uncertainty. Recognized for quickly understanding complex business domains, facilitating collaboration between stakeholders, and translating strategic objectives into scalable user experiences. Experienced working with multidisciplinary teams across product, technology and business environments, leading initiatives from discovery through delivery. Passionate about leveraging Artificial Intelligence as a strategic design partner to enhance research, information synthesis, prototyping and product definition while maintaining human-centered decision making.

Core Competencies

UX StrategyProduct DiscoveryUser ResearchJobs To Be DoneDesign ThinkingService DesignBusiness AnalysisRequirements DiscoveryStakeholder ManagementWorkshop FacilitationOpportunity IdentificationJourney MappingInformation ArchitectureInteraction DesignUsability EvaluationProduct StrategyDesign SystemsAccessibilityCross-functional Collaboration

AI-Augmented UX Consulting

Experienced in integrating Artificial Intelligence throughout the product design lifecycle to improve speed, quality and strategic decision-making.

AI-assisted Research

  • Research planning
  • Interview guide generation
  • Research synthesis
  • Insight clustering
  • Pattern identification
  • Information triangulation

AI-assisted Strategy

  • Opportunity identification
  • Product definition
  • Requirement analysis
  • Business understanding
  • Decision support
  • Feature prioritization

AI-assisted Design

  • Rapid prototyping
  • UX documentation
  • User flow generation
  • Wireframe exploration
  • Design alternatives
  • Content generation

Agentic Workflows

  • Multi-agent collaboration
  • Prompt Engineering
  • AI-assisted documentation
  • Knowledge management
  • Process automation

Professional Experience

Senior UX Consultant

Ceiba Software

Lead UX consulting initiatives for enterprise digital products, partnering with multidisciplinary teams to align business objectives, user needs and technical feasibility.

  • Facilitate discovery workshops, stakeholder interviews and collaborative definition sessions to transform complex business processes into scalable digital experiences.
  • Lead UX research initiatives, synthesize qualitative and quantitative insights, define interaction strategies and validate solutions throughout the product lifecycle.
  • Introduce AI-assisted workflows to accelerate research synthesis, documentation, ideation and rapid prototyping while improving consistency and delivery efficiency.
  • Work closely with Product Managers, Business Analysts, Developers and Designers to support strategic product decisions and continuous product improvement.

Creative Director

Torre de Papel

Direct multidisciplinary creative and digital communication projects from concept to execution.

  • Lead client relationships, coordinate creative teams and ensure alignment between business objectives and communication strategies.
  • Manage branding, digital experiences and editorial projects while maintaining high standards of quality and user-centered thinking.

UX Consultant

Pyxis

Conducted user research, usability evaluations, interaction design and collaborative workshops for digital products.

  • Supported product teams by translating user insights into actionable design recommendations and improving digital experiences through iterative validation.

UX Consultant

Ceiba Software

Collaborated with agile software teams designing enterprise solutions through research, interaction design and usability validation.

  • Contributed to the evolution of UX processes, documentation standards and cross-functional collaboration across multiple projects.

Web Designer

HGI

Designed and developed user-centered web experiences focused on usability, accessibility and responsive design.

  • Collaborated with multidisciplinary teams to improve digital communication and customer engagement.

Selected Achievements

• More than 10 years leading UX initiatives across enterprise digital products.

• Recognized for rapidly understanding complex business domains and translating them into user-centered solutions.

• Successfully facilitated collaboration between business, technology and product teams.

• Introduced AI-assisted design practices that accelerated research synthesis, documentation and prototyping.

• Built trusted relationships with stakeholders through strategic facilitation and evidence-based decision making.

• Contributed to the continuous evolution of UX practices inside software development organizations.

Education & Training

Advertising Graphic DesignUniversidad Cooperativa de Colombia (UCC)
Design for Printed Media — Associate DegreeSENA · 2009–2010
Web DesignSENA · 2006
UX / Product Design and complementary trainingPlatzi / Universidad24 / Conocimiento Virtual · 2006–2022