Research & Discovery
Research planning, interviews, usability evaluation, synthesis, journey mapping, information triangulation and opportunity discovery.
Senior UX Consultant · Product Designer · UX Strategist
I design digital products with users, business and technology in mind.
I help teams turn complex business problems into clear, useful and scalable digital experiences through research, UX strategy, product thinking and AI-augmented workflows.
About me
More than a designer of interfaces, I work at the intersection of users, business and product teams.
My approach
UX StrategyProduct DiscoveryUser ResearchBusiness AnalysisService DesignInteraction DesignFacilitationAI-assisted UX
I bring 10+ years of experience working on digital products and complex enterprise environments. I am especially comfortable entering unfamiliar domains, understanding how the business works, connecting different stakeholders and turning ambiguity into actionable product decisions.
Today, I combine traditional UX practice with Artificial Intelligence, rapid prototyping and agentic workflows to accelerate discovery, synthesis and design without losing the human-centered foundation of the work.
What I bring
A senior UX practice built around understanding the problem before designing the solution.
Strategy & Business
Business understanding, requirements discovery, stakeholder alignment, service thinking, product definition and decision support.
Design & Delivery
Information architecture, interaction design, wireframes, prototypes, design systems and collaboration with product and engineering.
Selected work
Case studies from enterprise and digital product projects. More projects can be added as the portfolio grows.
XM — Portal web
End-to-end UX redefinition for a public and private multi-role portal, including research, co-creation, architecture, prototyping and usability validation.
View case study →
SURA — Vivemás
UX consulting for a wellbeing experience, combining qualitative and quantitative research, co-creation, prototyping and usability work.
View case study →Experience
A career across UX consulting, digital product design and creative direction.
Current
Senior UX Consultant
Ceiba Software
UX consulting for complex digital products, discovery, research, stakeholder alignment, interaction design and AI-assisted workflows.
Creative practice
Creative Director
Torre de Papel
Creative direction and digital communication projects, connecting business objectives with design and storytelling.
Previous
UX Consultant
Pyxis
User research, usability evaluation, interaction design and collaborative product workshops.
AI-augmented UX
I use AI as a strategic accelerator across the UX lifecycle—not as a replacement for research, judgment or collaboration.
Research
Research planning, synthesis, clustering, pattern identification and triangulation of information.
Strategy
Opportunity framing, requirements analysis, product definition, prioritization and decision support.
Design
Rapid prototyping, exploration of alternatives, documentation and agentic workflows using modern AI tools.
ChatGPTClaudeGeminiFigma MakeGoogle StitchNotebookLMPrompt EngineeringAgentic Workflows